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SEO (Search Engine Optimization) is a Term That Refers to The Process of Optimizing a Website for Search Engines Organically

SEO (Search Engine Optimization) is a Term That Refers to The Process of Optimizing a Website for Search Engines Organically

When individuals talk about "organic SEO" (search engine optimization), they nearly invariably refer to it as a catch-all phrase to represent the unpaid, algorithm-driven results produced by any specific search engine or search engine network. A competent search engine optimization firm, on the other hand, will often go one step further in defining the term "organic." For such businesses, the term "organic SEO" refers to more than just the content that appears in "natural" search engine results; it also refers to the methods that are used in order to obtain such rankings.


A search engine optimization firm is often divided into two types of organizations. A "White Hat" search engine optimization firm will use a mostly content-based approach to optimizing websites and will not break the terms of service of the major search engines in the process. When working with a "Black Hat" search engine optimization firm, they will use a mostly technological approach and will often disregard the terms of service. Neither method is invalid (as I have said many times before, there is nothing criminal about breaking a search engine's terms of service), and both are capable of achieving high ranks in search engines. However, a search engine optimization firm that takes the term "organic" to its logical conclusion thinks that the "Black Hat" method is anything but "organic SEO," according to the company's definition.

In the search engine optimization business, there is a "old" adage that "content is king." However, this is not always the case. A decent piece of content, in my opinion, is essential. It has been shown time and time again that when people use search engines, they are mainly looking for one thing: specific information. These individuals are not looking to be wowed by flashy web pages. A virtual piece of art is not what they are searching for. The fact that a search engine optimization firm that is genuinely performing "organic SEO" is aware of this reality and will reject SEO services when prospects insist that adding content is not an option is recognized by the company. Firms that specialize in "artificial SEO," or search engine optimization that takes advantage of technical loopholes, will allow a company to keep its website in its current state because the work that such firms do is primarily technical and is intended to trick search engines into showing content that they would not otherwise show. There are certainly acceptable (from the engine's perspective) technical elements that any decent search engine optimization firm will use, such as appropriate page titles and meta tags, that any good search engine optimization company would employ. Although many more undesirable technological methods exist than acceptable ones, some of the more common ones include cloaking, redirection, multiple sites, keyphrase stuffing, hidden links, and many more techniques. A business that uses "organic SEO" will stay away from them.

Inbound links are essential to the success of any search engine optimization strategy, as any search engine optimization firm will tell you. However, there are a variety of approaches that may be taken. The website itself will be examined by firms who perform genuine "organic SEO," with the goal of determining "how can we make this site something that other websites would like to link to?" The question a search engine optimization firm will ask itself is "how can I acquire links referring to this site without contributing anything of value to it?" It is the latter approach that usually results in reciprocal linking schemes and link farms, as well as the purchase of text links and other forms of link acquisition-anything but making changes to the website that entice others to link to the site without the link being reciprocated, without paying the website owner, and without asking "pretty please."

When it comes to search engine optimization, "organic SEO" and "manufactured SEO" are diametrically opposed. A good search engine optimization firm would, of course, take care to make sure that a site is listed in all of the major directories, including those run by Yahoo, the Open Directory Project, and the Business.com website. Furthermore, a competent search engine optimization firm will look for any industry-specific directories where your website should be included on a regular basis. However, genuinely using "organic SEO" implies transforming your website into something that is of genuine value to your target audience. I believe that this is much more helpful in the long term than the phony technique of attempting to gather inbound links that the site does not really deserve to be on the internet.

Search engines update their algorithms on a regular basis, and for two reasons. It goes without saying that one of their goals is to enhance their outcomes based on their most current user research. The other, which is clearly linked, is to delist websites that have been artificially elevated in search results. In the SEO community, such updates cause consternation, particularly among "artificial SEO" practitioners who have only recently discovered that their most recent and cherished trick no longer works (and, in some cases, has resulted in their clients' sites being removed from the search engines entirely). It is not unusual to see the proprietor of such a search engine optimization firm vow to "sue Google" in response to a recent change on search engine forums. It's not unusual, but it's always entertaining.

Despite the fact that there are a few notable outliers, there is a common denominator among the websites that have maintained high rankings throughout these algorithm changes. It is believed that they provide something of value to their visitors and that they are a resource for their sector. As a result of an algorithm change, "organic SEO" practitioners are usually not required to go back and repeat their already completed work. Because they were reliant on technical loopholes that have been closed, "artificial" search engine optimization companies are frantically attempting to re-acquire the rankings they have lost for their clients (or to have their sites re-included in the search engine at all), while "organic" search engine optimization firms are constantly adding valuable content to a site, increasing its value, and bolstering its rankings.

Often, when businesses are encouraged to adopt this strategy by "organic SEO" practitioners, they respond with the argument that they are not attempting to offer a resource for their sector, but rather are attempting to sell goods or services. This, in my view, is a myopic approach. Remember that you are attempting to contact prospects at all phases of the purchasing cycle, not simply the low hanging fruit that are ready to purchase right away! Allow your website to serve as a resource for them to learn more about your sector, rather as your overpriced sales representative. You may expect prospects to contact you when they are ready to purchase since you have already provided them with so much value to them.

Also of note, using "organic SEO" to establish your website as an industry reference can give a significant natural boost to your ranks for your particular product or service pages, resulting in higher rankings overall. This implies that by using "organic SEO," you'll be able to benefit from the best of both worlds. By using your website rather than your sales staff, you will be able to contact individuals early in the purchasing cycle, educate them, and guide them toward your solution. Because your particular product or service pages, which are designed for individuals who are ready to purchase right away, will receive a substantial ranking increase, you will also be able to harvest the low hanging fruit.

Search engines undertake extensive and costly research on what people want to view when they submit search queries. These studies are conducted on a regular basis. It goes without saying that no business has a greater vested interest in providing its customers with the kind of results that they want than the search engines themselves. The "piggyback" technique will be used by "organic SEO" companies. A search engine optimization firm that employs "organic SEO" would attempt to determine the outcomes of these studies by analyzing the websites that have shown prominently in search engine results over an extended period of time (for example, blogs). So the search engine optimization company uses "organic SEO" to make the website better for both search engines and users—presumably because the search engine's internal research has shown that these sites have what their users have consistently desired, study after study-in order to improve the website for both search engines and users. It is clear that practitioners of "artificial SEO" have little interest in these studies; instead, they are devoting a considerable lot of time and effort to identifying the next technological vulnerability to attack after their most recent attempt has failed.

The latter method may provide inconsistent results, but it also poses a more fundamental question: what is the campaign's ultimate goal? In the event that a "artificial" search engine optimization company discovers a temporary loophole in an algorithm that propels your site to the top of the search results, but does not take the time to investigate the user experience once the user arrives at the site, the original goal will be defeated. Despite the fact that you may get a big number of visits, a significant proportion of them will be short-term visitors who do not find what they are looking for on your site and leave without a second thought. The search engine optimization firm did not "piggyback" on the engines' research in order to understand what kind of material consumers wanted to view when they submitted their query into the search engines.

A search engine optimization firm that adopts a genuine "organic SEO" strategy will actually take the Merriam Webster definition to its logical conclusion and implement it. It is true that a decent website has the qualities of an organism and develops in the same way that a live plant or animal does. It is a chain of events that develops upon itself. It gains an understanding of how it should conduct itself for its own advantage. Most significantly, it creates a foothold at the top of search engine rankings, thus increasing its visibility. And as the organism continues to flourish, artificial machine after artificial machine is rendered obsolete.

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