Writing SEO Content for Your Own Website
Writing SEO Content for Your Own Website
Writing text for your own website is a difficult and time-consuming endeavor. Not only do you need to produce effective material to promote your company and offer your services, but if you want your website to be viewed, you also need to have a basic understanding of how the internet works. SEO, or Search Engine Optimization, has become a popular term. When it comes to SEO, large corporations will pay for specialized services. But what can small company owners do if they are creating and developing their own websites?
Before you even begin writing, the first thing you should consider is your selection of keyword phrases. Keywords are the terms that search engines recognize and the words that users put into the Google Search Bar to find information on a subject. You may acquire programs that analyze keywords and grade their efficiency, and if your company is internet-based and has several websites, this is a wise financial decision. If, on the other hand, you just have a tiny website and want to do the best you can on your own, there are still a number of things you can do in a low-tech approach to increase your chances.
Consider the nature of your company. How many terms would a potential customer enter into a search engine if they were looking for the sort of services or goods you provide? If you are a specialized supplier or technical expert, catering to other informed customers, the phrases they are likely to enter into a search engine to find you may be fairly technical and particular, but if your company serves the general public, you may have to use your creativity a little more. You should give it a go. Test your hypothesis by typing a few keywords that you believe are relevant to your company into a search box and seeing what comes up. If the selection on the top page is mostly comprised of firms that are comparable to yours, then you are on the correct path. If it doesn't work, start trying other terms and word combinations.
Spend a significant amount of time on this study. Consider what keywords your competitors are employing to rank for their products or services. What phrases repeat in their titles and sub-headings, and what search keywords lead people to them, are you wondering?
Try to strike a balance between using a broad word and a specific phrase: for example, putting in 'travel agents' would return such a large number of results that you would be unlikely to be on the first page of results at any point in the future. Entering in something like 'travel agents San Diego' would restrict the search results down to a certain geographical location, and typing in a specialized area would further narrow the search results down to a specific specialty area. So think about your specialty areas and come up with a term that encompasses them but is also something that people can think of and spell in their everyday lives.
This is an additional point to consider. There are a plethora of misspelled phrases that make for excellent search keywords simply because people commonly spell them incorrectly while looking for them. For example, you may decide to deliberately misspell a term on your website in order to attract more visitors. This needs to be balanced against the negative impact that misspelled words might have on your professional reputation. That is entirely up to you; it will depend on your particular industry and expected consumer base.
Once you've identified a few keywords that accurately describe your company's primary areas of operation, choose two or three of the most relevant to use as the basis for your home page material. Your selected keywords must be repeated multiple times throughout your document, but you must be cautious to apply them in a natural manner. Avoid succumbing to the desire to overuse them. If you stuff keywords into fake language, search engines will suspect you of doing so and will penalize you accordingly. Use the keywords in the introductory sentence and in the end sentence of each page, as well as about once in each paragraph where they organically belong within. Make use of your primary keywords in the headers and in bold as well. This increases their influence by increasing the weighting given to them by the search engines in terms of significance and relevancy.
Select various keywords for each page of your website if your website has many pages and the primary topic of each page is different.
Search engines place the most emphasis on content above all else, and information that is updated on a regular basis will increase your chances of being found. Construct a text area on your home page that you can update once a week with the newest business news, a news article, or anything else that is important to your company. It's important to note that search engines are seeking relevant material, so posting an article on travel when your company is in the catering sector will not assist your rankings; instead, opt to highlight the current cuisine trends.
After you have written your text with keywords in mind, go back over it with a fresh pair of eyes. There is little use in doing meticulous keyword research and positioning if your text does not communicate effectively with your target audience. Search engines are not the only ones who should be interested in your material!